World-Class Franchising: How We Helped Adidas Enter the Kyrgyz Market

LEX Law Firm continues to promote the development of international business in Kyrgyzstan by providing reliable legal support to major global brands. One of our key projects is providing legal support for Adidas' entry into the Kyrgyz market in partnership with Royal Sport LLC.

As part of this large-scale deal, a comprehensive business license (franchise) was signed with Adidas, a leading global brand of sportswear, footwear, and accessories. This agreement opened up new business horizons for our client, enabling them to become the official representative of the legendary brand and open the first Adidas flagship store in Kyrgyzstan.

What work has our team done?

Comprehensive review of the contract:

•A detailed review of the terms of the franchise agreement to ensure compliance with the laws of the Kyrgyz Republic.

•An analysis of potential risks related to the financial, legal, and operational aspects of the transaction.

Negotiations and agreement on terms:

•Negotiating with Adidas representatives to agree on all key aspects of the partnership.

•Protecting our client’s interests during the discussion and approval of the contract’s commercial and legal terms.

Finalization of the transaction:

•Preparation of all necessary documents for the execution of the contract and the subsequent operation of the business.

•Obtaining permits and providing legal support for the launch of the first official Adidas retail location in Kyrgyzstan.

Result:

Thanks to the professionalism of the LEX Law Firm team, Royal Sport LLC successfully secured its status as the official representative of Adidas in Kyrgyzstan, obtaining exclusive rights to conduct business under this prestigious brand. Today, the Adidas flagship store delights customers with authentic products that meet global quality standards.

We are proud to have contributed to the development of international business in Kyrgyzstan and to have helped our client reach a new level of entrepreneurial activity.

If you are considering franchising or want to expand your business, the team at LEX Law Firm is ready to become your trusted legal partner!